Don Ressler is a well known entrepreneur behind several successful investments like Intelligent Beauty, JustFab, Intermix and FitnessHeaven.com. His first start-up, which was FitnessHeaven.com, was bought by Intermix Media in the year 2001. Ressler, with the partnership of Adam Goldenberg who was the Intermix CEO, formed Alena Media. Alena Media, which was an ecommerce and advertising division, turned out to be the only Intermix’ profit center that was generating hundreds of millions in revenue. Intermix was later bought by News Corps in 2005 and this gave Don the opportunity to explore new business ideas.
With the help of former Alena team members, Ressler and Goldenberg were able to start up another company, Brands Ideas, that later came to be known as Intelligent Beauty. The brand building business first created DERMSTORE which was an online skincare and cosmetic marketplace. They then launched SENSA, a weight loss system, after two years, bringing in Intermix founder Brett Brewer as the CEO. Intelligent Beauty got a major boost when they got $43 million in funding from Technology Crossover Ventures in the year 2008.
In 2010, Ressler and Goldberg launched a third company under Intelligent Beauty. The company was a subscription e-commerce fashion retailer known as JustFab. JustFab received a major boost when they received $33 million in funding from Matrix Partners. JustFab had over 4 million subscribers by the end of 2011, and Lee Simmons gladly joined the company as its President and Creative Director. By April 2012, the company had over six million members. In June the same year, JustFab received funding worth $76 million from its co-founders.
The first two years of JustFab was of total success and the company was able to generate millions in revenue. In order to expand its market, JustFab purchased FabKid, a children’s fashion subscription service on January was reported in 2013 on Forbes. JustFab later acquired The Fab Shoes, which is an European fashion e-commerce site. This was in May 2013. Acquiring The Fab Shoes helped JustFab gain a lot of members especially from Spain and France. By the end of 2013, JustFab had over 3 million members in Europe.
In October 2013, JustFab launched Fabletics, an athletic wear site, in collaboration with Kate Hudson. This was after completing a $40 million Series C funding round. In August 2013, the company acquired a shoe subscription service, ShoeDazzle. In September 2013, JustFab opened their flagship store thus taking their services offline. In August 2014, JustFab received a funding worth $85 million from Passport Special Opportunity Fund and its existing investors, thus bringing the company’s total capitalization to $250 million.
Fabletics is reported to be the fastest growing JustFab label. Fabletics announced their plan to open over 75 more stores in the next five years.