E-commerce has been one of the emerging trends in the past decade. The industry has been dominated by companies such as Amazon, which offers a wide array of products. The firm currently controls about a quarter of the online fashion market. Another company that is now growing in the industry is Fabletics. It was established by Kate Hudson in 2013, and it has been rising at a fast rate. Hudson is an actor and an entrepreneur. Her company has majored in offering activewear that can be worn by women to the gym. The products that it sells are trendy and comfortable hence they make an individual feel active. Fabletic has been in the e-commerce business for only three years, and it has successfully grown its worth to more than $250 million.
The growth of the enterprise has been facilitated by its excellent marketing strategies that enable it to reach the targeted market. The number of clients who need its products has been rising every day, and this has motivated it to establish physical stores. Fabletics presently runs 16 shops, and it plans to expand to California, Illinois, and Hawaii by creating 12 more stores.
Fabletics offers excellent membership packages for individuals who would like to subscribe to its services. These plans have enabled it to set up a strong customer base. The firm enables clients to access personalized merchandise at a price that is lower than that of its competitors. The online fashions company has been applying using a technique that is known as “reverse showrooming” in strengthening relationships with it long term clients. Various businesses fear using the tactic, but it has been successful at Fabletics. The company has been organizing various events that enable it to know the fashion preferences of its local clients.
The e-commerce company develops its retailing strategies by using online data. It determines the merchandise that it stocks be reviewing the posts that are made on social media, its experience with the clients, and customer preferences. Considering these factors enabled the company to offer fashionable products to the subscribers. An individual’s lifestyle and culture also influence the stylists’ choices when selecting products that should be delivered. The firm makes sure that clients get the best shopping experience.
Kate Hudson has a fashion sense, and she has dedicated herself to ensuring that women access the best outfits. The main products that her company sells are sportswear, accessories, hoodies, and bras. Fabetics offers stylish products to women at affordable prices. It gives unbeatable discounts whereby it sells some products at half their price. The firm’s website has a user-friendly design, and therefore, people can sign up as members without facing difficulties. The membership packages that it offers include regular and VIP. Members purchase products by using their credit cards. Fabletic offers a short quiz to new clients to enable its stylists to understand the products that they prefer. Individuals who have subscribed to the company’s membership are given a special discount whenever they buy products from the company’s physical stores.