Fabletics is a women sports attire brand that has taken the world by surprise. Created only recently, Fabletics has been able to compete against dominant forces like Amazon actively. Running under the guidance of Kate Hudson, the corporation has grown to achieve greatness. Currently, Fabletics is worth more than $250 million. However, Fabletics rise to success has not been a smooth sail. It has taken the undivided attention of an individual like Kate to make Fabletics thrive. With Fabletics having gotten built on a pillar meant to maximize customer satisfaction, the corporation has been able to attract and maintain clients from across the globe.
Working using the reverse showroom technique, Fabletics has been able to captivate the attention of online shoppers as well as customers willing to purchase Fabletics products from physical stores. For maximum output, Fabletics have introduced a membership card system that gives buyers the opportunity to enjoy various offers and discounts once in a while. Members also get the chance to store prospective items in their carts and purchase them whenever their finances allow. Hence, the technique makes it a win-win situation for both shopper and Fabletics.
Something fascinating about the products coming from Fabletics is that they are ideal for wear during practice or casual engagements. Their durability makes Fabletics a highly respected brand. By partnering with Demi Lovato, Fabletics has brought to life the athleisure brand. Since Demi has always had a large following as a celebrity, she has brought her dominating presence to Fabletics, not forgetting her fans. That explains why Fabletics has been able to fly sky high ever since her debut to the company. Due to the combined effort between Kate and Demi, Fabletics was able to win with its athleisure brand.
As a way of commanding a high customer presence, Fabletics regularly gives its most loyal customers customized gifts. The company values all its clients, and that is why its customer care personnel can attend to individual needs irrespective of their magnitude. All complaints get handled with a lot of discretion making shoppers feel valued by the brand.
Lastly, Fabletics encourages its clients to take a Lifestyle Quiz so as to identify the best Fabletics gear for their needs quickly. The examination also makes it easy for the Fabletics workforce to customize different products based on client specifications. Hence, Fabletics has been working using a strategy meant to entice customers from across the globe to access its services hence its success.