Banks across the world spend a careful amount of time trying to find the perfect president to run the establishment. Just like finding a leader for a country, finding a leader for the bank is important to the health and longevity of that bank. Bradesco, in Cidade de Deus, had just such issues recently while trying to find the best president to take over commander. Luiz Carlos Trabuco Cappi is the man for the job it seems, and he has been leading the bank since March.
The Bank and Competition
Bradesco has been a thriving bank for many years, but they were beginning to take a tumble down a slippery slope. In fact, they began facing some hard times when the former president of the bank began to look for a successor. Many people that sat on the board of directors was skeptical, with good reason. However, the board of directors did not see their situation as a downhill slide until their rival bank, Itau-Unibanco, took the lead as the largest private bank in Brazil. This caused a change in leadership at a faster pace than had once been anticipated.
Luiz Carlos Trabuco Cappi
Luiz Carlos Trabuco Cappi, the successor to the president Lazaro Brandao, had been serving the bank Bradesco for forty years prior. Cappi has a broad smile that simply warms anyone’s heart. He has a fine sense of humor as well. Though he didn’t seem to follow in his predecessor’s footsteps in his schooling. In fact, no other leaders of the bank have studied the way Cappi has studied in his past. It appears that Cappi’s degree in philosophy and postgraduate studies in sociopsychology might be worth more in the long run. Luiz Carlos Trabuco Cappi will be able to provide a fresh look at the bank.
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It seems that Cappi has been qualified for the job for years, but he might have some hard times ahead for the start of his presidency over the bank. His presidency will begin right in the midst of a difficult and unfavorable environment economically. The level of banking activity in Brazil has been slipping, and the loan growth has been slipping along with it. Only time will tell, but Bradesco is still the second-largest bank in the area, and will forever be a long-term name in the area.
Banks depend heavily on their customers, input, and output, but they also depend on quite a bit of their leadership. Good leadership can take an average bank to the top, and Bradesco seems to be attempting just that. Since they are sitting in second place, Luiz Carlos Trabuco Cappi will assume his presidency and try to bring the popular and competitive Bradesco bank back into the spotlight. His leadership will be one of the different means since he has a different educational background from his predecessors, but Cappi will continue to keep Bradesco on the map as a leading bank in the national and local sectors.
Find more about Luiz Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856