The success of any advertisement is solely dependent on the creativity and ability of the advert to capture prospective clients through addressing their needs and offering a workable solution, through the product being advertised. This has and continues to be the major driving force of the Brazilian advertising industry. Today, Brazil boasts of having the most creative advertising industry. This is evidenced by the numerous companies eg; American express, Honda, Unilever; outsourcing the expertise of Brazilian citizens.
José Henrique is one of those individuals solely responsible for the growth of the advertising industry in Brazil. Henrique graduated from PUC Campinas, started his career in 1989. Full of Business ideas while lacking financial muscle, Henrique sought employment and landed it at the Standard Ogivly where he worked in the capacity of an editor. Henrique met Erh Ray while working
at the Talent & Leo, upon exposing ideas the brainchild of what is today known as the Borghierh advertising agency. 2006 was an iconic year for the advertising agency, having lacked financial help from credit giving institutions, Jose sought to bring in Lowe as a partner, thus creating Borghi Lowe. This partnership offered the much needed financial muscle, since then then the advertising agency grew like a wild fire, receiving numerous accolades.In a bid to conquer the global advertising industry, Borghi Lowe has recently partnered with Mullen and Lowe agency giving it new name Mullen Lowe. Jose Borghi and Andre Lowe serve in the capacities of CEO’s in the company. Jose who is a firm believer in hard work has his sights set on making the best advertising agency in the world.