Fabletics is one of the new businesses that are involved in the fashion world. Since its inception in 2013, the company has gained a lot of popularity due to its high quality and stylish clothing. The company creates active wear for women of all sizes and ages. Within a short period of three years, fabletics has managed to register tremendous success and growth. This success can be attributed to its exemplary leadership, hard working staff, and its marketing strategies. Fabletics is known to develop clothing that makes women feel confident and comfortable as well. Fabletics was established by Kate Hudson who is also a model, and actress. She started the fashion line after she found it hard to find good sportswear outfits which were both stylish and comfortable.
A short period after its inception, Fabletics has been able to go beyond its competitors regarding sales and popularity. One of the aspects that have enables fabletics to achieve a lot of success is its ability to offer high quality athletic wear that is affordable to all women. Fabletics is also known for outstanding customer service. Fabletics also has a membership service that has enabled it to gain a lot of popularity and success. After a member signs up as a member of the Fabletics brand through its website, stylists employed by the company get to select outfits for the members based on their preferences and lifestyle. At the end of each month, members get outfits send to them which have been created with the latest fashion and materials.
Kate Hudson has worked hard to ensure that Fabletics make a name for itself in the fashion world. The company has been able to open physical stores where customers who are not members can walk in and purchase any active wear of their choice. Kate Hudson has worked hard in marketing Fabletics products and even serves as a model of the fashion brand. This has allowed the brand to gain a lot of popularity Kate is a public figure. Fabletics has been able to study its competitors and worked on their weaknesses. Fabletics offers a wide range of styles for women to choose from. This gives the customer the freedom to select the outfit that suits their body as well as accentuate their shape.
The reverse showroom technique is also another factor that has assisted Fabletics to acquire a lot of success. As opposed to other brands where customers shop online and purchase offline, fabletics ensures that they urge their customers to shop online and still purchase their products online.