How Kate Hudson’s Fabletics is Cutting into Amazon Fashion Sales

With Amazon dominating the online fashion sales market for years, it would be foolish for a start-up company to think they could cut into that huge 20% piece of the pie that the retail giant owns. That is exactly what Kate Hudson’s Fabletics has done, in fact, her company has already grown to over $250 million in sales in just three short years. This is not one of those online fads that are here today and gone tomorrow, this company appears to have Amazon in its sights and already planning to be the next big thing in women active-wear sales.

 

When Kate Hudson was asked about the success of her company, she explained that reverse-showrooming is the key. With Hudson, she does not put too much emphasis on closing the deal when customers walk into her retail outlets. Hudson knows that high pressure sales tactics are not the way to sell clothing, so women are encouraged to stop by her Fabletics retail stores and window shop all they want. She says women come by the stores, open new memberships, get a feel for the quality of the merchandise, try on the clothing, then leave without buying in most cases.

 

Hudson says here is the success to her company. Women go home after a busy day and then visit the Fabletics website where they see all the items they tried on when they were in the store. Now they can continue to shop based on which items fit them best, and either buy what they tried on, or purchase different active-wear altogether. There is no high pressure here, and women are lining up around the block to experience the Kate Hudson’s Fabletics stores.

 

Hudson says the website is like a shoppers personal wish-list come to life. Women are encouraged to fill out the Lifestyle Quiz, so once a month a new item that arrives to the stores is added to the shopping cart for buying consideration. Perhaps you buy it, maybe you empty the cart, no pressure and nothing ships without your permission. Women are raving about how excited they are each month the see what the Kate Hudson’s Fabletics site has chosen for them this week.

 

For many women who want to be on the cutting edge on new releases, now they can be wearing some of the coolest and sexiest active-wear before their friends even see it at the malls.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

How Fabletics stands out in E-Commerce.

E-commerce has been one of the emerging trends in the past decade. The industry has been dominated by companies such as Amazon, which offers a wide array of products. The firm currently controls about a quarter of the online fashion market. Another company that is now growing in the industry is Fabletics. It was established by Kate Hudson in 2013, and it has been rising at a fast rate. Hudson is an actor and an entrepreneur. Her company has majored in offering activewear that can be worn by women to the gym. The products that it sells are trendy and comfortable hence they make an individual feel active. Fabletic has been in the e-commerce business for only three years, and it has successfully grown its worth to more than $250 million.

 

The growth of the enterprise has been facilitated by its excellent marketing strategies that enable it to reach the targeted market. The number of clients who need its products has been rising every day, and this has motivated it to establish physical stores. Fabletics presently runs 16 shops, and it plans to expand to California, Illinois, and Hawaii by creating 12 more stores.

 

Fabletics offers excellent membership packages for individuals who would like to subscribe to its services. These plans have enabled it to set up a strong customer base. The firm enables clients to access personalized merchandise at a price that is lower than that of its competitors. The online fashions company has been applying using a technique that is known as “reverse showrooming” in strengthening relationships with it long term clients. Various businesses fear using the tactic, but it has been successful at Fabletics. The company has been organizing various events that enable it to know the fashion preferences of its local clients.

 

The e-commerce company develops its retailing strategies by using online data. It determines the merchandise that it stocks be reviewing the posts that are made on social media, its experience with the clients, and customer preferences. Considering these factors enabled the company to offer fashionable products to the subscribers. An individual’s lifestyle and culture also influence the stylists’ choices when selecting products that should be delivered. The firm makes sure that clients get the best shopping experience.

 

Kate Hudson has a fashion sense, and she has dedicated herself to ensuring that women access the best outfits. The main products that her company sells are sportswear, accessories, hoodies, and bras. Fabetics offers stylish products to women at affordable prices. It gives unbeatable discounts whereby it sells some products at half their price. The firm’s website has a user-friendly design, and therefore, people can sign up as members without facing difficulties. The membership packages that it offers include regular and VIP. Members purchase products by using their credit cards. Fabletic offers a short quiz to new clients to enable its stylists to understand the products that they prefer. Individuals who have subscribed to the company’s membership are given a special discount whenever they buy products from the company’s physical stores.